West Ham United has renewed its longest-standing commercial partnership with Lyca Mobile for a 14th consecutive year. The deal extends the club's official telecommunications partnership, which includes prominent match-day activations and digital visibility across both the men's and women's teams.
David Chaplin, the club's Director of Commercial Strategy, said the relationship has a tangible local impact. "We are proud of our long-standing partnership with Lyca Mobile and are delighted to continue our relationship, which has a real impact on the local community throughout our time working together," he stated. Holly Flintoft, UK Head of Digital Sales at Lyca Mobile, echoed the sentiment. "We’re proud to renew our partnership with West Ham United." she said.
The partnership directly supports the Lyca Mobile Cup, a youth football tournament, and the free Track Nights running club at the London Marathon Community Track in Stratford. Hundreds of local runners have participated, with appearances from club legends and current players like midfielder Tomas Soucek. The renewal also promotes Lyca Mobile's eSIM product, SIMZY, which offers instant mobile data in over 220 locations worldwide.
This off-field stability comes as West Ham United sit third in the Championship with 16 points from nine games. Their next challenge is an away trip to face 16th-placed Lincoln City this Wednesday, following a run of two wins, two draws, and one defeat in their last five outings. Fans can check the full schedule on the club's fixtures page and view the current league standings. The 14-year partnership with Lyca Mobile, founded in 2006, remains a cornerstone of the club's community engagement in East London as the season progresses.
First reported at sportscapemagazine.com
