West Ham United have signed striker Joel Piroe from Leeds on a season-long loan, with an obligation to make the move permanent next summer if they secure Premier League promotion. The deal, which could total £12million if the obligation is activated, sees Piroe don the No9 shirt at London Stadium. The 27-year-old Netherlands-born forward, who represents Suriname internationally, joins after scoring 73 goals across four Championship seasons with Swansea and Leeds. Piroe, who netted 19 goals in 2024-25 to help Leeds secure promotion, aims to replicate his success at West Ham, who are targeting a swift return to the top flight. "I’m delighted to be here and ready to go," Piroe said, emphasizing his belief in the club’s Premier League ambitions. Conversations with director of player recruitment Nils Koppen and head coach Nuno Espirito Santo convinced him of the move’s viability. Koppen highlighted Piroe’s goal-scoring record and hunger, calling him a key addition to the squad. The striker’s arrival marks a pivotal step in West Ham’s promotion push.