West Ham United are looking to sign 24-year-old striker Zan Vipotnik from Swansea City, according to ExWHUEmployee, a reliable club insider. Vipotnik had a stellar season in the Championship, scoring 23 goals and providing three assists in 45 appearances. His impressive form earned him the golden boot, and he is now a top target for Nuno Espirito Santo's side. The Hammers are facing stiff competition from top-flight English clubs and Portuguese giants Sporting CP and Benfica. Vipotnik has expressed his desire to play in the Premier League, which could make it difficult for West Ham to convince him to join their ranks. The club's board is also searching for a new recruitment chief, with former Newcastle United head of recruitment Steve Nickson being the frontrunner. West Ham's lack of a proper director since Kyle Macauley's departure in October 2025 has hindered their transfer dealings. Vipotnik's ability to score goals is exactly what West Ham need to secure promotion back to the Premier League. He carried Swansea last season, scoring 40% of their league goals without elite service. Nuno Espirito Santo needs a physical presence like Vipotnik to lead the line and provide a focal point for the team's attack. The Slovenian striker is a penalty-box predator who can score ugly goals from close range, which is precisely what West Ham lacked last season. Although it will be a tough sell, West Ham can offer Vipotnik a lucrative wage package due to their parachute payments. If they can convince him to join, it would be a significant coup for the club. The transfer window is set to be an exciting one for West Ham fans, with the club looking to rebuild and strengthen their squad for a promotion push.